“The World’s
Smallest Marketing Newsletter” Vol.
2, No. 7
• Response rates
of e-mail sales messages sent in an HTML format
can be 2 to 3 times higher than the same e-mail
message sent as plain text.
• Two good reasons
to grow your business with referrals: (1)
You simply get your best overall customers
this way; (2) Customers who have been referred
are predisposed to refer.
• The highest
response in a price test won’t
necessarily come from the lowest price.
• Make it as easy
as possible for your customers to
order from you. Give them the option of ordering
by phone, FAX, mail, and via Websites 24 hours
a day. Also, give them the option to pay with
credit cards, checks, checks by phone, and
checks by FAX. Offer payment plans.
• To be successful
using e-mail to sell your products
or services, you can’t overlook who
your message is going to (your list), what
you are saying (your offer), and how you are
saying it (creative).
• Most customers
don’t buy products, they buy
solutions to their problems. Let your prospects
know how your product or service solves their
problems. Tell them how you will make their
lives better.
• Know your prospects.
Do research to find out what they really want.
Then you’ll know what to sell them,
what to say, and how to present your sales
message.
• Melissa Data’s
E-Mail Append Service can take your
customer database of postal street addresses
and append e-mail addresses to each one.
Tel: 1-800-800-MAIL.
• Use a testimonial
as a headline or benefit statement. Quoted
copy increases readership and credibility.
But when the copy is an actual testimonial,
it’s doubly effective.
• Your telephone
is the most personal way of selling -- next
to being there in person. Every incoming call
gives you an opportunity to: (1) be of service;
(2) provide information; (3) suggest additional
items; (4) make a sale.
